In What Ways Does Your Short Film Use, Develop or Challenge Forms and Conventions of Existing Media Products? Forms, codes and conventions are important to consider and understand when constructing a film, particularly an amateur one. Firstly, there is a reason as to why they are conventional in the first place: they confer a sense of familiarity on the audience. This familiarity is important to help the audience understand something. They can work as short-cuts; by employing something the audience already understands it allows you to build on them to create your own original work. For example, take genre conventions. If you're creating a sci-fi film, you will likely include settings and props etc. that are easily identifiable to the sci-fi genre, such as space or aliens etc. This immediately allows the audience to identify the film as a sci-fi film, therefore, they're almost immediately familiar with the landscape on which your film is set (eg. alien or far away). This means ...
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